As many game developers know, customizing your game for different types of players is a great way to increase player engagement and retention. That’s why Firebase offers products like Analytics, Remote Config, Predictions and A/B Testing that allow you to tailor your app’s content and configuration for different player segments based on profile, past actions and future predicted behavior. For example, you can provide different onboarding flows for players based on their country or simplify a game level for players who are predicted to churn in hopes of keeping them engaged.
One key area for personalization includes monetization, but figuring out the right strategy for the right group of players can be tricky. That’s why PeopleFun, maker of some of the top word games on Android and iOS, turned to Firebase Predictions. They used Predictions in their hit game Wordscapes to create player segments based on predicted behavior and identify players who were unlikely to make in-app purchases in the next seven days. Those players were shown more rewarded video ads, while the players likely to make a purchase were not. This helped PeopleFun achieve the right balance between ads and IAP.