---
title: "See how CrazyLabs uses Firebase Remote Config to optimize apps at scale"
description: "See how CrazyLabs uses Firebase Remote Config to optimize apps at scale"
published: "2021-07-28"
last_updated: "2021-07-28"
authors:
  - "Laura Willis (Developer Marketing)"
categories:
  - "AdMob"
  - "Remote Config"
  - "Case Study"
canonical_url: "https://firebase.blog/posts/2021/07/see-how-crazylabs-uses-firebase-remote-config-to-optimize-apps-at-scale"
---

# See how CrazyLabs uses Firebase Remote Config to optimize apps at scale

*Published July 28, 2021 by Laura Willis (Developer Marketing)*

---
![image of Firebase logo and CrazyLabs logo](https://firebasestorage.googleapis.com/v0/b/first-class-blog.appspot.com/o/blog-assets%2F2021%2F07%2Fsee-how-crazylabs-uses-firebase-remote-config-to-optimize-apps-at-scale%2Foptimized%2Fcrazylabs-case-study-v1.jpg?alt=media)

If you’ve used [Firebase Remote Config](https://firebase.google.com/products/remote-config), then you know how it can help you control and optimize your app on the fly. And [recent improvements](https://firebase.googleblog.com/2021/05/whats-new-from-firebase-at-google-io.html#Remote) help you better visualize your configuration so you can more easily update your app to drive the outcomes you want, like [increasing subscription sign-ups](https://firebase.google.com/use-cases/mobills). But what if you have a portfolio of many apps that you want to optimize at the same time?

That was the goal of [CrazyLabs](https://www.crazylabs.com/), a hypercasual and casual publisher whose games, including [Super Stylist - Makeover & Style Fashion Guru](https://play.google.com/store/apps/details?id=com.cocoplay.fashion.style), [Tie Dye](https://play.google.com/store/apps/details?id=com.crazylabs.tie.dye.art&hl=en&gl=US), and [Phone Case](https://play.google.com/store/apps/details?id=com.newnormalgames.phonecasediy&hl=en&gl=US) have been downloaded more than 4 billion times. Their business model relies on identifying potentially high-profit games early on among many applicants and helping them scale. CrazyLabs needed a solution that could help them test up to 30 configurations per title across up to 15 titles at a time in order to increase revenue without decreasing user engagement.

Learn how CrazyLabs used Remote Config and [AdMob](https://admob.google.com/home/) to optimize monetization at scale for all of their titles in our [new case study](https://firebase.google.com/use-cases/crazylabs).