If you’ve used Firebase Remote Config, then you know how it can help you control and optimize your app on the fly. And recent improvements help you better visualize your configuration so you can more easily update your app to drive the outcomes you want, like increasing subscription sign-ups. But what if you have a portfolio of many apps that you want to optimize at the same time?
That was the goal of CrazyLabs, a hypercasual and casual publisher whose games, including Super Stylist - Makeover & Style Fashion Guru, Tie Dye, and Phone Case have been downloaded more than 4 billion times. Their business model relies on identifying potentially high-profit games early on among many applicants and helping them scale. CrazyLabs needed a solution that could help them test up to 30 configurations per title across up to 15 titles at a time in order to increase revenue without decreasing user engagement.