Recently we shared the story of how CrazyLabs, a casual and hypercasual publisher, used Firebase Remote Config to optimize their portfolio of apps at scale. While CrazyLabs had success automating their testing with the Remote Config API, Remote Config can also be a great tool for achieving fast results that have a direct impact on revenue.
Vinwap is an indie developer who helps users personalize their Android devices with “live” wallpaper apps, including Glitter Live Wallpaper Glitzy and 4D Parallax Wallpaper. They use AdMob to monetize their apps, and wanted to see if increasing their use of banner ads would help to increase revenue without alienating their existing users.
Check out our latest case study to see how Vinwap was able to increase revenue by 30% in only six days, and why Wojciech Stefanski, the founder of Vinwap, called Firebase “the go to analysis tool when introducing any new changes.”